‍Overview

Rocket Connections approached us with an outdated website that relied on low-resolution assets and inconsistent branding. Their goal was to refresh the site while reusing existing content and assets, improving the overall user experience while maintaining alignment with the Rocket family of brands.

Challenges

• Poor Quality Assets: The original website featured low-resolution screen grabs that undermined the site's professionalism and user experience.
• Inconsistent Branding: The existing design didn’t align with the broader Rocket family of brands, creating a disjointed visual experience for users.
• Content Gaps: The content was incomplete and lacked ownership, leading to unclear messaging and difficulties in delivering a cohesive user experience.

Approach

1. Client Collaboration & Agile Planning
   • Collaborated with Rocket Connections to understand their goals, brand guidelines, and content needs through workshops and iterative planning.
   • Developed an agile strategy that focused on content revision, brand cohesion, and asset replacement while staying within the constraints of using existing content.
2. Asset Creation & High-Quality Visuals
   • Sourced new, high-resolution assets to replace outdated screen grabs, ensuring the website's appearance was polished, professional, and aligned with brand standards.
   • Integrated new imagery and design elements that contributed to the site's visual appeal while staying true to Rocket’s brand identity.
3. Branding Cohesion
   • Leveraged the existing design system for the Rocket family of brands, ensuring the website aligned with the unified look and feel across all Rocket platforms.
   • Applied cohesive design principles throughout the site, ensuring consistency in color schemes, typography, and overall layout to reinforce brand identity.
4. Content Improvement & Clarity
   • Addressed content gaps by rewriting portions of the website copy to fill missing information and enhance clarity.
   • Ensured that the new copy was aligned with Rocket Connections’ messaging, submitted it for approval, and refined it based on feedback.
5. Iterative Testing & Review
   • Conducted iterative reviews with the client to ensure the site met brand standards, quality expectations, and user needs.
   • Fine-tuned the design and content based on stakeholder feedback and usability insights, ensuring the final product would effectively engage users.

Results

• Enhanced User Engagement: The redesigned Rocket Connections website, with high-quality assets and cohesive branding, delivered a more polished and professional user experience, driving increased engagement.
• Stronger Brand Identity: By aligning the design with the Rocket family’s established brand guidelines, the website now presents a unified and consistent identity that strengthens brand recognition.
• Improved Content & Clarity: The revised content filled existing gaps and enhanced clarity, making the site more informative and user-friendly, ensuring a clear, cohesive message.

Conclusion
The redesigned Rocket Connections website successfully addressed key challenges, including asset quality, branding consistency, and content gaps. By collaborating closely with the client, we improved the site’s professionalism and user engagement, while aligning it with the broader Rocket family of brands. The project not only enhanced the immediate user experience but also laid the groundwork for a more cohesive and stronger online presence moving forward.

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