Ford Edge Photo Shoot
THE IDEA
As the on-site Art Director, I ensured the photo shoot adhered to Ford’s strict brand guidelines while delivering high-quality, campaign-ready visuals.

MY ROLE
I managed the entire photo shoot process, from pre-production planning to on-site execution. Collaborating closely with the Creative Director, brand managers, photographers, and models, I ensured that every shot met Ford's high standards. My responsibilities included shot list curation, model selection, wardrobe coordination, and overseeing vehicle positioning and angles to ensure each shot aligned with Ford’s brand identity.

THE TOOLS
Adobe Creative Suite, Shot Planning Tools

THE APPROACH

• Pre-Production Planning:some text
  • Shot List Curation: Collaborated with brand managers and the Creative Director to create a shot list that covered all necessary angles and scenarios.
  • Mood Boards & Wardrobe: Designed mood boards for the models’ wardrobe, ensuring alignment with Ford’s brand aesthetic.
  • Model Selection: Worked with the Creative Director and brand managers to select models that reflected the desired brand image and messaging.
• On-Site Direction:some text
  • Worked with the photographer and production team to execute the shot list, ensuring every detail was captured accurately.
  • Directed models to ensure their poses, expressions, and overall presence complemented the vehicles and reflected Ford’s brand tone.
• Collaboration & Quality Control:some text
  • Acted as the liaison between the client, production team, and creative personnel to ensure smooth communication.
  • Monitored the shoot in real time to ensure all visuals adhered to Ford’s brand guidelines and met the required quality standards.

RESULTS

• Brand Alignment: Delivered high-quality photos that adhered to Ford’s strict brand guidelines and met the campaign’s goals.
• Efficient Execution: Ensured all key shots were captured on time, staying on schedule throughout the production.

• • Client Satisfaction: The final deliverables exceeded client expectations, maintaining Ford’s brand integrity and reputation for quality.

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