Overview:
Cadillac, a luxury division of General Motors, sought a prototype to address challenges in inventory management and dealership oversight. The Cadillac Sales Prototype RFP was a quick-turn initiative developed as an internal proposal to align with their extensive business rules and requirements.

THE IDEA

Develop a prototype system to empower dealers with better inventory management tools and provide district managers with enhanced oversight capabilities, aligning with Cadillac’s operational needs and pre-defined business requirements.

MY ROLE

As the Lead UX Designer, I designed and delivered the end-to-end prototype within a one-month timeframe. After the initial presentation to Cadillac, I integrated their feedback and presented an updated version. My work focused on creating a functional and intuitive interface while adhering to Cadillac’s existing guidelines.

THE TOOLS

Figma, Miro

THE APPROACH

Given the tight deadline, the design process centered on Cadillac’s existing business rules and requirements, ensuring alignment from the start. After the initial presentation, feedback was collected, and additional features were integrated into the prototype before the final presentation.

PROJECT OVERVIEW

The Cadillac Sales Prototype RFP aimed to solve two primary challenges:

1. Streamlined Inventory Management: Dealers needed tools to manage and track sales inventory more effectively.
2. Centralized Oversight: District managers required enhanced visibility into sales performance and inventory metrics across multiple dealerships.

THE PROBLEM

Dealers faced difficulties with the limitations of existing systems, and district managers lacked the tools for effective oversight. Cadillac sought a prototype to address these gaps and demonstrate the potential for a streamlined solution.

RESEARCH

The project relied heavily on Cadillac’s detailed documentation of business rules and requirements. This ensured that the prototype addressed the specific operational needs without the need for additional user testing.

USE CASES

Defined key workflows, such as:

• Dealers updating inventory in real-time.
• District managers accessing performance metrics across regions.

These scenarios were essential in guiding the prototype design.

INTERACTIONS

The design emphasized clear and efficient interactions, tailored to Cadillac’s outlined requirements.

BUILDING SCREENS

The prototype followed a desktop-first approach to address the needs of both dealership and district-level users. Screens were designed for ease of use and functionality, with a focus on operational clarity.

REFINING THE PROTOTYPE

The prototype was presented to Cadillac, and feedback was gathered. Based on their input, additional features were integrated, and the updated prototype was presented. This iterative refinement ensured the final product aligned closely with Cadillac’s expectations.

IMPACT

The prototype was well-received during both presentations, showcasing Cadillac’s potential to improve inventory and sales management. While the proposal was not further developed, the project demonstrated the value of a rapid and focused design process within defined constraints.

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