PROJECT 1: Ford E-Commerce Pages

THE IDEA
Develop e-commerce pages for Ford vehicles, focusing on creating visually engaging, user-friendly experiences that highlight vehicle features and simplify the buying process.

MY ROLE
As an Art Director, I oversaw the design and layout of several e-commerce pages, ensuring they adhered to Ford’s brand guidelines. I collaborated closely with brand managers, photographers, and developers to select high-quality images and design mobile-first layouts that were both visually appealing and easy to navigate.

THE TOOLS
Adobe Creative Suite, Figma, Sketch

THE APPROACH

• User-Centric Design: Focused on creating responsive, mobile-first designs to ensure a seamless experience across all devices.
• Photo Selection & Retouching: Partnered with a post-production house to select and enhance images that effectively showcased Ford vehicles.
• Collaborative Process: Worked with designers, brand managers, legal, account, and other creative team members to ensure the pages were on-brand, visually striking, and aligned with project goals.

CHALLENGES

• Visual Consistency: Ensuring each page felt unique to its nameplate brand while adhering to Ford’s overarching brand guidelines.
• Mobile Optimization: Balancing visually engaging design with performance optimization for mobile devices.

RESULTS
The redesigned e-commerce pages successfully combined dynamic imagery with intuitive layouts. The mobile-first design led to increased traffic and higher conversion rates across Ford’s site, providing users with a more engaging and efficient shopping experience.

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